
Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.
His family, in a statement released by Apple, said Mr. Jobs “died peacefully today surrounded by his family.”
The company didn’t specify the cause of death. Mr. Jobs had battled pancreatic cancer and several years ago received a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.
“Apple has lost a visionary and creative genius, and the world has lost an amazing human being,” Mr. Cook said in a letter to employees. “We will honor his memory by dedicating ourselves to continuing the work he loved so much.”
During his more than three-decade career, Mr. Jobs transformed Silicon Valley as he helped turn the once-sleepy expanse of fruit orchards into the technology industry’s innovation center. In addition to laying the groundwork for the industry alongside others like Microsoft Corp. co-founder Bill Gates, Mr. Jobs proved the appeal of well-designed products over the power of technology itself and transformed the way people interact with technology.
“The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come,” Mr. Gates said in a statement Wednesday.
The most productive chapter in Mr. Jobs’s career occurred near the end of his life, when a nearly unbroken string of successful products like the iPod, iPhone and iPad changed the PC, electronics and digital-media industries. The way he marketed and sold those products through savvy advertising campaigns and Apple’s retail stores helped turn the company into a pop-culture phenomenon.
At the beginning of that phase, Mr. Jobs described his philosophy as trying to make products that were at “the intersection of art and technology.” In doing so, he turned Apple into the world’s most valuable company with a market value of $350 billion.
After losing considerable weight in mid-2008, Mr. Jobs took a nearly six-month medical leave of absence in 2009, during which he received a liver transplant. He took another medical leave of absence in mid-January, without explanation, before stepping down as CEO.
Mr. Jobs is survived by his wife, Laurene, and four children.
Mr. Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.
“Despite all he accomplished, it feels like he was just getting started,” Disney CEO Robert Iger said in a statement Wednesday.
Mr. Jobs pulled off a remarkable business comeback, returning to Apple after an 11-year absence during which he was largely written off as a has-been. He went on to revive the struggling company by introducing products such as the iMac all-in-one computer, iPod music player and iTunes digital-music store.
Beyond PCs
Apple now produces $65.2 billion a year in revenue compared with $7.1 billion in its business year ended September 1997. Apple dropped the “computer” in its name in January 2007 to underscore its expansion beyond PCs.
Although Mr. Jobs officially handed over the reins of the company to Mr. Cook, his death nevertheless raises a question for Apple of how it will sustain its success without his vision and guidance. Other companies, including Walt Disney, Wal-Mart Stores Inc. and International Business Machines Corp., experienced some transitional woes before eventually managing to thrive after their charismatic founders passed on.
But few companies of that stature have shown such an acute dependence on their founder, or have lost the founder at the peak of his career. Several years after Mr. Jobs was fired from Apple in 1985, the company began a steady decline that saw it drift to the margins of the computer industry. That slide was reversed only after Mr. Jobs returned in 1997.
Mr. Jobs also leaves behind many tales about his mercurial management style, such as his habit of calling employees or their ideas “dumb” when he didn’t like something. He was even more combative against foes like Microsoft, Google Inc., and Amazon.com Inc. When Adobe Systems Inc. waged a campaign against Apple for not supporting Adobe’s Flash video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a 1,600-word essay about why the software was outdated and inadequate for mobile devices.
He maintained uncompromising standards for the company’s hardware and software, demanding “insanely great” aesthetics and ease of use from the moment a shopper walked into one of Apple’s stores. His attention to detail shaped some of the distinctive features of Apple’s products.
Mr. Jobs enforced strict secrecy among employees, a strategy that he believed heightened anticipation for new products. News of his death came a day after Apple unveiled its newest device, the iPhone 4S, without him on stage.
Mr. Jobs, the adopted son of a family in California, was born on Feb. 24, 1955. A college dropout, he established his reputation early on as a tech innovator when, at 21 years old, he and friend Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs chose the name, in part, because he was a Beatles fan and admired the group’s Apple records label, according to the book “Apple: The Inside Story of Intrigue, Egomania, and Business Blunders” by Wall Street Journal reporter Jim Carlton.
The pair came out with the Apple II in 1977, a computer that was relatively affordable and designed for the mass market rather than for hobbyists. It went on to become one of the first commercially successful PCs, making the company $117 million in annual sales by the time of Apple’s initial public offering in 1980. The IPO instantly made Mr. Jobs a multimillionaire.
Not all of Mr. Jobs’s early ideas paid off. The Apple III and Lisa computers that debuted in 1980 and 1983 were flops. But the distinctive all-in-one Macintosh—foreshadowed in a TV ad inspired by George Orwell’s novel “1984″ that famously only aired once—would set the standard for the design of modern computer operating systems.
Even then, Mr. Jobs was a stickler for design details. Bruce Tognazzini, a former user-interface expert at Apple who joined the company in 1978, once said that Mr. Jobs was adamant that the keyboard not include “up,” “down,” “right,” and “left” keys that allow users to move the cursor around their computer screens.
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